Copywriting portfolio
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I’ve written plenty, and I’m thrilled to share some of my best work with you. (Pro tip: My Muck Rack page holds some hilariously ancient and cringe-worthy gems.) Curious about how I can boost your content’s search performance? Dive in and see how I make search engine optimization magic happen!
SaaS Copywriting
- How to scale clinical trial management software [Asana]
- Virtual team: 10 ways to build a collaborative culture [Asana]
- Uncover the hidden potential of inventory management software [Asana]
- Provider onboarding software: Streamline your hiring process [Asana]
- The critical role of AI literacy across the enterprise [Grammarly]
- Your roadmap to enterprise-wide AI adoption [Grammarly]
- How AI is helping customer support team avoid burnout [Grammarly]
Finance Copywriting
- Which online mortgage marketplace is right for you? [The Mortgage Reports]
- How to get a loan with a high debt-to-income ratio [The Mortgage Reports]
- What to know about first-time home buyer tax credits [The Mortgage Reports]
- Seven ways to handle investment volatility [Prudential]
- Protect your loved ones with effective LGBTQ+ estate planning [Prudential]
- How to find lost 401(k) and retirement accounts [Prudential]
- Best bank bonus promotions [Slickdeals]
- Five best credit cards for restaurants and dining [Slickdeals]
- Best credit cards for active-duty military [Slickdeals]
- What Is What Is Liability Auto Insurance and How Does It Work? [TheDrive]
- How to lower your car insurance premiums [TheDrive]
Customer Stories (E2E & B2B)
- Zoom saves 133 work weeks per year [Asana]
- Dow Jones marketing saves 10% of their workday [Asana]
- The Adecco Group connects 1:1 with Agentforce [Salesforce]
- Simplyhealth cuts email response times by up to 90% [Salesforce]
- How Grammarly helps Iterable work smarter [Grammarly]
- Here's how MemorialCare improves efficiency [Grammarly]
Landing Pages
- Retirement income calculator [Prudential]
- How to build your own investment portfolio [American Century]
- Investment basics [American Century]
- Grammarly for business: AI writing assistance for teams of all sizes [Grammarly]
- Chewy promo codes & coupons [CouponFollow]
- Walmart promo codes & coupons [CouponFollow]
- Walmart promo codes [Slickdeals]
- Lowe's promo codes [Slickdeals]
Content Updates
- How to buy a house with a low income? [The Mortgage Reports]
- What Is the $25,000 Downpayment Toward Equity Act? [The Mortgage Reports]
- USDA loans: Rates, terms and requirements [The Mortgage Reports]
- First-time home buyer qualifications [Rocket Mortgage]
- How does refinancing a mortgage work? [Rocket Mortgage]
- FHA loans: Requirements, limits and rates [Rocket Mortgage]
SEO Content
- SOP template: Free standard operating procedure template [Asana]
- Get organized fast with a free work breakdown template [Asana]
- Lessons learned template for better project reviews [Asana]
- Free schedule template for daily, weekly, or monthly use [Asana]
- The only to-do list template you need for work and life [Asana]
Reviews
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Client outcomes matter! Here’s what they’ve had to say.
Reviews
📍
Client outcomes matter! Here’s what they’ve had to say.
About
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I’ve worked with scrappy teams and household names, solving SEO problems of all sizes. If you’re wondering what I actually do all day, start here.
SEO strategy
Keyword research, metadata, internal linking, and on-page optimization using Ahrefs, SEMrush, and Clearscope.
Technical SEO & audits
Content audits, crawl diagnostics, and indexation analysis with tools like Search Console and Screaming Frog.
Content operations
CMS structuring, editorial calendars, and production workflows for in-house and distributed teams.
Performance analytics
Traffic and ranking diagnostics, conversion metrics, and content performance tracking in GA4 and Looker Studio.
Editorial expertise
Longform content, topical hubs, and brand voice development for SaaS, finance, and affiliate brands.
AI & search adaptation
Structured content and semantic signals designed for LLM visibility and modern search behavior.
Freelance SEO specialist
Asana, The Mortgage Reports, Masthead Media, KeyContent, MotionPoint
Freelance technical writer
Slickdeals, TheDrive, Task & Purpose, Leaf Group
Agency & brand projects
Salesforce, Grammarly, Rocket Mortgage, SIXT, Prudential, BackMarket, The Krazy Coupon Lady
Content manager
CouponFollow, Slickdeals, Truth Company
Managing editor
Sapling, Cuteness, Techwalla
Journalism & broadcasting
KSL Newsradio, Denver7 (ABC), 12News (NBC), TheNow (Scripps)
Mortgage & Personal Finance
SEO and content strategy for lenders, publishers, and financial products
SaaS & B2B Tech
Content and search support for end-to-end platforms, enterprise tools, and subscription software
Retail & E-commerce
Organic growth strategy for coupon marketplaces, deal aggregators, and high-volume product content
Media & Publishing
Editorial operations and SEO for digital publishers and content-driven brands
Health & Wellness
Content marketing and brand messaging for wellness, lifestyle, and self-care products
News & Broadcasting
Digital production, content systems, and audience strategy for local and national media outlets
About
💼
I’ve worked with scrappy teams and household names, solving SEO problems of all sizes. If you’re wondering what I actually do all day, start here.
SEO strategy
Keyword research, metadata, internal linking, and on-page optimization using Ahrefs, SEMrush, and Clearscope.
Technical SEO & audits
Content audits, crawl diagnostics, and indexation analysis with tools like Search Console and Screaming Frog.
Content operations
CMS structuring, editorial calendars, and production workflows for in-house and distributed teams.
Performance analytics
Traffic and ranking diagnostics, conversion metrics, and content performance tracking in GA4 and Looker Studio.
Editorial expertise
Longform content, topical hubs, and brand voice development for SaaS, finance, and affiliate brands.
AI & search adaptation
Structured content and semantic signals designed for LLM visibility and modern search behavior.
Freelance SEO specialist
Asana, The Mortgage Reports, Masthead Media, KeyContent, MotionPoint
Freelance technical writer
Slickdeals, TheDrive, Task & Purpose, Leaf Group
Agency & brand projects
Salesforce, Grammarly, Rocket Mortgage, SIXT, Prudential, BackMarket, The Krazy Coupon Lady
Content manager
CouponFollow, Slickdeals, Truth Company
Managing editor
Sapling, Cuteness, Techwalla
Journalism & broadcasting
KSL Newsradio, Denver7 (ABC), 12News (NBC), TheNow (Scripps)
Mortgage & Personal Finance
SEO and content strategy for lenders, publishers, and financial products
SaaS & B2B Tech
Content and search support for end-to-end platforms, enterprise tools, and subscription software
Retail & E-commerce
Organic growth strategy for coupon marketplaces, deal aggregators, and high-volume product content
Media & Publishing
Editorial operations and SEO for digital publishers and content-driven brands
Health & Wellness
Content marketing and brand messaging for wellness, lifestyle, and self-care products
News & Broadcasting
Digital production, content systems, and audience strategy for local and national media outlets
